Led the design and development of AddyKnits’ refreshed visual identity and packaging, playing into the brand’s tactile, homemade quality while highlighting its commitment to sustainability and creativity. This project included crafting a vibrant, nature-inspired color palette and flowing organic artwork to reflect the founder’s passion and the brand’s playful spirit. I created cohesive print deliverables such as packaging tissue, business cards, and marketing materials, alongside supporting web assets to enhance the brand’s presence across touchpoints. The design aimed to deepen customer engagement by visually communicating AddyKnits’ zero-waste ethos and empowering message within the sustainable fashion community.